SEMRush Vs Moz

SEO is now an ever-changing and evolving industry. Gone are the days when we just put our contents out and they used to be visible the very next day. It is morphing every single minute. This has made it quite difficult for regular sites to maintain a good SERP ranking. So how do we rank our contents? How do we place our article on the first page?

Thankfully, we have lots of SEO tools that are available in our basket with their resources. However, the problem is that they all claim their SEO services are the best.

So among them, picking the RIGHT SEO tool is definitely a tedious task. That is why, in this post, I’m going to put SEMrush & Moz to the test. I will talk about both of their features, pricing, pros, cons, etc, and the unique benefits so that you can easily decide among them.

In this article, you will learn about their features and how you can leverage the power of these tools to improve your website’s search rankings. In this ultimate comparison guide, I’m going to help you decide which is the best SEO tool to use for your needs in this market.

Hence, I will request you to give a try to both these tools before buying. Get the quick links to both these tool’s trial versions (free for upto 30 days) as given below.

• Grab SEMrush Pro FREE Account for 7 Days (worth $99.95)
• Grab Moz Pro FREE Account for 30 Days (worth $99)

So without further ado, let’s dive in.

Why do we need an SEO Tool, SEMRush Vs Moz?

Before moving further let me tell you why you need an SEO tool in today’s world? Look, if you claim yourself an SEO specialist then obviously you will have to play with data. It basically requires insight, knowledge, talent, and follow-through. If you didn’t have the right & accurate data none of that would help you.

Now here right & accurate data means the data about keywords, your website’s SEO performance, your competitors’ sites, backlinks, and other metrics are the foundations of good SEO. Now the next question comes up: how do you get that data right? And the answer is it all comes down to the tools you use.

See, in this era, everyone doesn’t want to compromise with their precious time. Without an SEO tool, it is a very difficult task to generate all error-prone data manually & maintain the same.

A good tool like SEMrush or Moz can help you automate this process and present the accurate & useful data. Also, you can make use of dashboards to read and analyze your data and easily create reports for your use or present them to your clients and management.

Deciding Criteria

I will use certain categories of judging criteria to assess SEMRush or Moz to help you determine which one is right for your business.

The categories include the following:

• Overview
• Features
• User-friendliness
• Dashboard overview
• Keyword research features
• Site Audit / Technical SEO tools
• Backlink analysis
• Rank Tracking / Position Tracking
• Pricing and value
• Customer support and satisfaction
• Available training resources
• Refund or Cancellation Policy

Overview

SEMrush

SEMrush was founded in 2008 as a basic keyword analysis tool. It is one of the most popular SEO tools in the market due to its long-standing reputation, features, and the competence it provides to marketers and businesses. Many SEO professionals and experts believe that SEMrush provides the best value for your money.

Try SEMRush 7 Days FREE Trial

SEMrush offers several features, from improving search engine rank by specializing in the analysis of increasing online visibility, researching competitive keywords, and analyzing competitor data, and many more.

It has expanded into a full SEO tool & is not just limited to SEO, but it can also be used for other purposes like search engine advertising or PPC advertising, social media, content marketing, and market research. In other words, the tools & features of SEMrush cover all the aspects of Search Engine Optimization, providing you an all-in-one toolkit for SEO.

According to stats provided by SEMrush, currently, their user base is 5+ million & their database includes 18+ billion keywords, and 717+ million domains covering 142+ geographic locations along with more than 800 employees in 7 countries.

Moz

Moz founded in 2004 as an SEO consulting & online community of blog giving SEO experts who would share their ideas and research on the subject. It was not an SEO tool earlier. However, today it is a full-fledged SEO system that offers search engine keyword rankings, keyword research, links, site crawling services, page optimization, and more & has become one of the most powerful SEO tools on the market.

Try Moz 30 Days FREE Trial

It became a popular SEO tool among digital marketing professionals, small businesses, as well as big companies due to its all kinds of features required for SEO. Moz also offers certain free SEO tools, which you will get once you register for a free Moz account.

Features

SEMrush

• Organic Research
• Advertising Research
• Display Advertising Tool
• Backlinks Analysis
• Keyword Research
• Product Listing Ads
• Traffic Analytics
• Market Explorer
• Keyword Difficulty
• Domain vs. Domain Comparison
• Charts & Reports
• Keyword Magic Tool
• SEO Writing Assistant
• Site Audit Tool
• Social Media Tracker & many more…

Moz

• Keyword Research
• Rank Tracking
• Site Crawl
• On-Page Optimization
• Link Research
• Custom Reports
• Search Visibility score
• Audit Feature
• Track Keyword Rankings
• Spam Score Checker
• PA/DA Checker

Major Differences Between SEMrush and Moz

Feature	SEMRush	Moz
Projects	3	5
Keyword Rankings	500	300
Crawl Pages	100K/month	100K/week
Report Results	10000	10000
Users Included	1	1
Pricing	$99.95/mo	$99/mo

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User-friendliness

The title itself says answers to many questions. Right??

For example, how simple, easy, or convenient is the tool to use? Can it be used on multiple devices or platforms? What level of effort is needed to learn, use, and implement the given SEO tool?

SEMrush

SEMrush is available as a web & mobile-based app. Several major competing tools (not Moz) are only available on Windows and Mac as installed applications. While Moz also provides an online, on-demand, interface. It isn’t as easy to find the tool you’re looking for due to the way they’ve partitioned their tool into many smaller tools.

Moz

Basically, Moz isn’t necessarily the most intuitive that much, compared with some other SEO optimization tools. It generally takes significant time to figure out where to find certain features as well as to decipher reports and parse through data. Additionally, Moz doesn’t offer a mobile application for multiple devices & hence it puts them at a serious disadvantage.

Dashboard Overview

SEMrush

Here is how the SEMrush dashboard looks like –

On the left-hand side, you will get lots of features. Just click & it’s on your way.

• Free version available.
• Great for keyword research, competitive research, and content marketing.
• Easy to navigate and user-friendly.
• In fact, the best SEO API in the market.

Moz

Here is how the Moz dashboard looks like –

On the left-hand side, you will get lots of features. Just click & it’s on your way.

• Valuable free tools.
• Excellent support and community.
• Find potentially spam links, PA & DA.
• Offers 30 day free trial.

Keyword research features

Keyword research is one of the most powerful and critical SEO processes. If your keyword research is not proper, you’ll end up targeting the wrong keywords and even if you manage to get traffic, it won’t convert at all.

SEMrush

Keyword research tool on SEMrush looks like –

SEMrush has a powerful keyword research tool that will give the best performing keywords for your business along with their ton of keyword data including search volume, paid search data, CPC, keyword suggestions, keyword trends, etc.

You can also find keywords with less competition, along with their related keywords. To get the list of keywords you are seeking, you can also change the parameters and filters on the dashboard.

Moz

Keyword research tool on Moz looks like –

Moz provides a comprehensive keyword research tool and keyword explorer, which generates keyword suggestions from a seed keyword, along with metrics like monthly search volume, keyword difficulty, organic CTR,  keyword suggestions, and SERP analysis, etc.

Moz comes with its own Keyword Explorer – like which we have a Keyword Magic Tool in Semrush. It gives the keywords a priority score based on their analysis of SERPs for that keyword. You can choose the right keywords for your site from various filters.

It has a 90-95% accuracy rate.

Site Audit / Technical SEO tools

If you want to know your starting point and final destination then you should have a site audit so that you can get the nitty-gritty of your technical issues in terms of SEO. It will help you to show you the path to follow to reach your destination which is no other than higher rankings for your target keywords.

SEMrush

Site Audit Tool in Semrush –

The site audit feature is famous in SEMrush. It provides you with a great deal of information. It shows all the crawling errors, site issues, warnings, notices, images with missing alt tags, etc., and also gives an overall health percentage of your site.

Whereas the domain analytics tool provides you with an overall report of your domain, its organic presence, backlinks, traffic analytics, etc in SEMrush.

You can get a full health score of your site as shown above along with –

• Errors
• Warnings and
• Notices

It also gives you suggestions regarding the fixes of all your site issues to improve your site’s health score for better SEO performance.

Moz

Moz’s site audit is one of the main features of Moz. It gives you a report of the overall one-site elements and gives tips to solve the same as well.

Moz’s site crawl tool allows you to crawl the whole site & evaluate your website using a number of predefined rules related to technical SEO to find errors, duplicate content, missing page headings, spammy links, crawl errors, etc.

It gives you a list of recommendations & helpful instructions on what you need to fix to improve your SEO performance. It has a nice combination of robust features and an intuitive user interface.

Backlink analysis

Backlinking isn’t just a numbers game & it needs to be from credible sites. The opposite can actually harm your SEO completely. You can analyze your pages to see the number of total backlinks and referring domains you each have.

Semrush

SEMrush shows you all the backlinks for your domain and their anchor texts in the percentage of no-follow, do-follow links, and the source country. You can also find all the backlink sources of your competitors along with new and lost links.

Backlink Gap tool tells you what links your competitors have, and where you have an advantage, so that you can choose strategies based on that information. Also, it’s Brand Monitoring tool helps you track and analyze your brand mentions on the web.

Moz

The Links section in Moz shows you the backlinks coming to your site under ‘inbound links’, how they changed over time, offers you extensive data where you can discover any site’s link along with new and lost links. It helps you identify the mentions of your brand/business name online, and check whether they are linking back to you or not.

Rank Tracking/Position Tracking

As you work towards optimizing for particular keywords Rank Tracking is needed to accurately follow the success or failure of any SEO efforts.

It basically shows you how your ranking is shifting for specific keywords along with the site’s overall average across all the keywords you’re tracking. You can compare your site to your competitors as well.

Semrush

Using the position tracking tool of SEMrush, allows you to track the position of your site and the page that ranks for a particular keyword. You will be able to know how your keywords are performing well in search results. You can also export all your data to your emails or anywhere so that you can have access to it any time and make necessary changes.

Moz

Moz also allows you to track the ranking of your site along with the pages that rank, for each keyword. It is a solid rank tracking tool. You can easily discover who your top competitors are and compare their ranking performance. In this way it helps you easily overtake your competitors in every SEO aspect.

Pricing and value

SEMrush pricing

SEMrush pricing plans start at $99.95 per month that offer a PRO subscription model and go all the way up to $399.95. You can save up to 15%-16% with their annual plans. Depending on your business requirements SEMrush offers three kinds of subscription plans.

A free version exists, though it limits the number of results with their reports. You can get a trial period so that you can decide whether it can serve you well or not.

Want a 7 day SEMrush free trial?

Click here to grab 7 days FREE trial of SEMrush (Worth $99.95)

Moz pricing

Moz Pro pricing plans start at $99 per month that offer a PRO subscription model and go all the way up to $599. You can save up to 20% with their annual plans.

Click here to grab 30 days FREE trial of Moz (Worth $99)

Customer support and satisfaction

SEMrush

SEMrush offers customer support via phone, live support, email, training, and ticket submission. While their free service level does not include customer support; however, you can send them an email regarding your problems.

Moz

Moz offers live chat & their representatives are quick and well trained. Also, they are available over email. They have dedicated account support, tailored for enterprise-level businesses and agencies.

Available Training Resources

SEMrush

In addition to offering around-the-clock customer support, SEMrush offers a handful of training tools and resources. It is rich in live training courses, webinars, and even in-person training events.

You can find their KB here.

Moz

Moz does offer several training courses, tools, and resources. They have scheduled email training for all new users that brings you up to speed on all the functionality Moz offers.

They also provide online, on-demand courses, tips, and tricks; live, in-person training; and even enterprise-wide training, which is a great opportunity to train teams.

You can find their KB here.

Refund or Cancellation Policy

SEMrush

SEMrush offers a 7-Day Money-Back Guarantee on any SEMrush subscription. You will have to send them a request via mail@semrush.com or through their contact form. They will refund the payment made if the request is made within 7 days after signing up, your first charge, or renewing.

Moz

You may cancel your Moz Pro subscription or change plans at any time. There will be no questions asked.

Why Should You Choose SEMrush over Moz?

SEMrush can be highly beneficial for your business whether you are an SME or a startup, beginner. With the help of their resources, guides, and how-to-articles, you can easily understand the complex data and insights. This tool can be advantageous to marketing agencies too.

Their wide variety of features and quality of metrics make them the best option for any kinds of businesses including agencies. It is not limited to even SEO. It has other tools for paid search, social media monitoring, topic research for content, etc.

I agree that the users are limited to one per their standard plans, but  you can add additional users with additional pricing depending on the chosen plan.

Why Should You Choose Moz over SEMrush?

Moz Pro plans can pretty much serve your purposes while being simple and consuming less time and effort whether you are a freelancing professional or a small agency whose focus is mainly on SEO and Content Marketing.

Moz’s learning center, the resources, and the support offered by their team can help you fulfill your SEO requirements to an optimal level & hence it provides a great advantage to your business/brand against your competitors in the market.

Since we have Standard, Medium, Large, and Premium plans respectively so it can be of great help to marketing agencies.

Conclusion or Final Verdict

So, what’s the final word? Who wins in the battle of SEMrush vs Moz?

Ultimately, in order to choose any tool or product it’s important to consider the features you need as well as your budget.  Although I provided a brief overview and review, somehow the “winner” still might not be the best option for your business. It depends upon your needs and desires and obviously you are going to utilize features in different ways.

You know what I personally Like Semrush due to its digital marketing needs. It’s easy to use, affordable, and reliable. With Semrush somehow, you will get the feeling that the money you pay for the monthly subscription is worth it.

That doesn’t make Moz a bad tool. If you are content marketer & you want to grow your online business and website traffic, you should try Moz tools. You can properly optimize your website content to grow your search traffic with Moz. You know what, it is a great tool but when it comes to features, SEMRush gives you more tools to manage your digital marketing campaigns and not only just SEO.

Hence, considering the features, prices, and plans for two of the most reputed tools in the SEO industry, I declare SEMrush as the winner among the two. Though Moz also has awesome features that are of industry-standard, SEMrush can provide more leverage to its users in the overall game of search engine optimization or search engine marketing.

However, I hope that this head-to-head review and evaluation of the various strengths and weaknesses of each optimization-focused tool will provide you with the information you need to determine which service is better for you.

Now It’s Your Turn

And now it’s time to hear what you think & what you have to say.

So, which tool do you prefer?

Are you SEMrush all the way? Or do you prefer to use Moz?

Let me know by leaving a comment below right now.